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"We have been privileged to work with Cornerstone Communications for over 10 years in branding our company's message and generating new clients. We always look to Dave Barton and Cornerstone as our marketing partners to guide us with the right advice even in the midst of challenging economic conditions."
— Tri Crown Financial
Marketing Strategy
- Surfacing of client’s unique distinctives and qualities
- Translating services and features offered into customer/client benefits
- Identifying and developing competitive niche
Campaign Design
- Development of positioning statement, slogan, and branding
- Determining most effective creative imaging, approach, and style
- Creation and production of response-driven advertising messages
Media Recommendations
- Evaluation and selection of optimal radio stations and web platforms
- Monitoring and fine-tuning of media placement performance
- Coordination of opportunities for value-added promotions and exposure
Training & Development
- On-site workshops to improve sales and customer relations
- Executive level seminars to increase staff and marketing effectiveness
- Individual consulting to identify new opportunities for growth and excellence